Friday, May 13, 2011

Join Shield Today! (For Real!)

Okay, maybe not for REAL, but a close as you're ever gonna come, sucker!

Check out

This super cool website is part game, part commercial, part movie promotion, and part contest. This is everything Web 2.0 should be: An interactive integration of medias and purposes, woven together to form a very dynamic experience.

Essentially, the concept is this: You're joining shield and there are a series of missions you go on. The website design is such that it appears to be a high tech spy set-up. At one point it asks you for fingerprint verification (holding down a key). There are videos, documents, audio, and more for each mission. Each mission is a game that rewards you with advancement in Shield rank, unlocking content, and a chance to win prizes such a movie tickets or a car. Along the way, you're given info about the Thor movie and Acura (the sponsor). Everything is presented 100% in the world of Thor and the other Avenger films which is very cool.

All in all, it's pretty darn slick. You're recruited, Agent! March on over to and report on the double!

1 comment:

  1. Great but never once is it mentioned WHAT shield is?


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